Your perspectives on creativity in smaller businesses

Ellie Runcie

National Programme Leader, Designing Demand

'If creativity is about the generation of new ideas and innovation is about bringing those ideas successfully to market, then design is the process that links the two. It’s a process that helps you shape propositions, to make them practical but also desirable to customers and end users. It’s the tool that will actually make things memorable.'

This comes from a web seminar held during BT Small Business Week 2008. Listen to the rest of the seminar

Evan Kitsell

Design Associate, Designing Demand

'I think Mechan was attracted to the Designing Demand programme because it wanted to understand how design could be used as a business tool. But it lacked the confidence and experience to select designers or to ensure it was getting value for money.'

Find out how Mechan, which manufacturers mechanical handling equipment for the rail industry, made sense of design by reading our case study