Your perspectives on design for tough times

Jonathan Sands

Chairman of Elmwood brand design

'Only one brand can be the cheapest. That is a fundamental truth and therefore design is about how for all the other brands in business you create an emotional reason to buy, so a purpose beyond price, a purpose beyond a rational performance.'
Listen to the rest of this podcast on what design can bring to business strategy

Ian Pearson

Minister for Science and Innovation

'If we’re to remain a force to be reckoned with in the global market place, UK companies must continue to develop new high-value added products and services and that’s an even greater priority during challenging economic conditions, with the credit crunch, high fuel and food prices. Investment in design is a necessity, not a luxury, for start-ups, for companies seeking to grow, for SME’s, for multi-nationals.' This is a quote from a podcast of Ian Pearson speaking at a Designing Demand event.
Listen to the rest of his speech.

Sir George Cox

Author of The Cox Review

'No business can survive and succeed with what it was doing yesterday. No business. Innovation has always been the key to success, and now it is essential for survival. And that applies to services, big companies and small companies, so in this world you have to be much more innovative to introduce the new, to use design to that effect.'
This comes from a podcast on design and management thinking